In 2016, mobile internet usage surpassed desktop and laptop for the first time. Statcounter’s Globalstats found that 51.3% of the world’s internet traffic came from smartphones and tablets as opposed to 48.7% thru desktops. Since this trend is only increasing, it stands to reason that companies need sound business practices in order to remain competitive in the new digital ecosystem. Here are some awesome mobile marketing strategies that [...]
While big brands are usually the ones spending big money on advertising during the festive season, small businesses can easily secure a slice of the holiday pie, too! And of all the marketing strategies you can try, nothing can beat humble old email. Let’s take a look at some holiday email marketing tips you can implement this year to get more business in the door… 1. Customize [...]
There’s a saying in design land - everyone’s a designer, and it’s true. Usually, people have strong preferences when it comes to how something should look and feel, doubly so when it is a custom job such as a website. While a small business website should look as the company wants, there are many pitfalls that are easy to overlook. Designing for business is very different from designing [...]
You've heard the saying "Time is Money” and we're willing to bet that for your small business this saying is not only heard, but also understood. There are a lot of moving parts in owning and operating a business, with marketing being one of them. Marketing is ever-changing and constantly evolving, and executing marketing is time-consuming. Juggling the management of your business’s marketing strategy and execution alongside running [...]
If your audience is yawning at their desks, or your organic inbound blog traffic is declining, it may be time to re-think how you're creating content for your blog. The internet is often called the great equalizer. Thanks to it, all of a sudden small businesses had a chance to reach out to their prospects who until recently, only their bigger competitors had access to. And if all the success stories about high school [...]
“Content is king,” goes a popular online adage, and it’s true. Without great content, you will have nothing to engage prospects and clients with. If you think of your website as a stage, then content is the “performance” that people want to experience. Unfortunately though, “if you build it, they’ll come” doesn’t apply to websites. There is nothing more common than websites of small and large businesses alike with [...]
If you’re among the many people who still struggle to find creative ways to use Snapchat for work, then we have some great news for you. Snap Inc (aka Snapchat) recently introduced a new device called "Spectacles." Snap Inc.'s new Spectacles are $130 sunglasses equipped with an outward-facing camera. The camera built into the Spectacles captures 115-degree video footage and syncs directly with your smartphone's Snapchat app. Snapchat Spectacles allow the wearer to broadcast what they’re seeing [...]
We don't like unattended automated marketing — especially for small businesses. Why? When left unattended (and even if you setup marketing automation incorrectly) automated marketing is very impersonal and can even cause more harm than good... The potential benefits of automated marketing cannot be ignored. The most prominent benefit being how much time it saves, which in turn saves money. However, the drawbacks to using marketing automation also cannot be ignored. These [...]
This is a guest post about online content from our friend Christina Comben at Day Translations. While you may enjoy reading novels, I’m betting you only do on vacation. And while a well-written thriller can keep a reader captivated for hours, the same simply doesn’t apply to online content. With the average attention span of an adult estimated at around 8 seconds, and with an infinite source of competing [...]
Quickly, a shout-out to our good friend, fellow Austinite, and street artist Mike Johnston (aka Truth) for the artwork (above). We're proud early adopters and we fondly remember the days of Twitter when it was like a cocktail party. You could have quick, informal conversations with any of your 19 followers (and you actually knew who they were). Now, Twitter is more like a popularity contest between business people, brands, celebrities, spammers, and fake accounts (a lot more than you think) [...]