About Ross Clurman

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So far Ross Clurman has created 196 blog entries.
6 03, 2018

The Positive Power of Negative PPC Keywords

2018-03-06T16:06:33+00:00 March 6th, 2018|

When it comes to PPC advertising, there's never a shortage of optimizations you can make to your PPC account... Geographic targeting Bid adjustments Ad schedules Ad copy But, one of the more important PPC optimizations you should make is: adding and managing your negative PPC keywords. This is especially true during the early stages of creating your PPC account and launching PPC ads. That's because—if you're just getting [...]

20 01, 2018

12 Things We Learned In 2017

2018-01-22T19:23:56+00:00 January 20th, 2018|

These past twelve months have been challenging, exciting, and humbling... We set aggressive sales and marketing goals and even achieved some of them; We expanded our footprint into new markets and welcomed a few new teammates; We tested several hypotheses in our business plan, marketing strategy, and how we work. In short, we learned a lot. Here are some important things we learned last year... 1. Good customer [...]

30 11, 2017

5 Holiday Email Marketing Tips for Small Businesses

2017-12-07T17:07:20+00:00 November 30th, 2017|

While big brands are usually the ones spending big money on advertising during the festive season, small businesses can easily secure a slice of the holiday pie, too! And of all the marketing strategies you can try, nothing can beat humble old email. Let’s take a look at some holiday email marketing tips you can implement this year to get more business in the door…   1. Customize [...]

27 11, 2017

5 Web Design Mistakes Small Businesses Should Avoid

2017-11-25T06:42:37+00:00 November 27th, 2017|

There’s a saying in design land - everyone’s a designer, and it’s true. Usually, people have strong preferences when it comes to how something should look and feel, doubly so when it is a custom job such as a website. While a small business website should look as the company wants, there are many pitfalls that are easy to overlook. Designing for business is very different from designing [...]

9 11, 2017

4 Reasons Small Businesses Should Outsource Their Marketing

2017-11-24T12:57:16+00:00 November 9th, 2017|

You've heard the saying "Time is Money” and we're willing to bet that for your small business this saying is not only heard, but also understood. There are a lot of moving parts in owning and operating a business, with marketing being one of them. Marketing is ever-changing and constantly evolving, and executing marketing is time-consuming. Juggling the management of your business’s marketing strategy and execution alongside running [...]

8 08, 2017

10 Social Media Content Sources For Your Small Business

2017-08-08T00:31:08+00:00 August 8th, 2017|

A healthy social media presence requires three key ingredients: 1) a significant amount time, 2) the right content shared at the right times, and 3) meaningful engagements. If you plan on managing the social media for your small business, then be prepared to invest about 3-5 hours/week between content creation, scheduling and sharing posts, and monitoring/responding to meaningful engagements. Meaningful social media engagements include clicks, likes, follows, re-shares, [...]

10 07, 2017

Breaking the Mold: Creating Content People Will Enjoy

2017-07-10T15:29:56+00:00 July 10th, 2017|

If your audience is yawning at their desks, or your organic inbound blog traffic is declining, it may be time to re-think how you're creating content for your blog. The internet is often called the great equalizer. Thanks to it, all of a sudden small businesses had a chance to reach out to their prospects who until recently, only their bigger competitors had access to. And if all the success stories about high school [...]

10 07, 2017

Meet Alyssa Osheim – Marketing Intern

2017-07-10T23:19:22+00:00 July 10th, 2017|

Hello! My name is Alyssa Osheim and I am one of the new Marketing interns for COMNIO. I’m excited to help out this cool company for the summer and develop some valuable marketing skills along the way. A little background info: I am from Flower Mound, Texas, which is between Dallas and Fort Worth. Now I attend The University of Texas in Austin, where I study Marketing with [...]

7 07, 2017

An Introduction to Sana Kidwai – Marketing Intern

2017-07-08T12:12:34+00:00 July 7th, 2017|

   Hello! I’m Sana Kidwai, a marketing intern here at COMNIO. I will be a third-year marketing student at the University of Texas at Austin this fall and will serve as the Member Relations Officer for the American Marketing Association (AMA). I met Ross Clurman at a career fair held by AMA, and what I learned about COMNIO peaked my interest both in the company and in marketing as [...]

16 06, 2017

You Created Awesome Content, But Have You Considered Content Discovery?

2017-06-16T14:00:52+00:00 June 16th, 2017|

“Content is king,” goes a popular online adage, and it’s true. Without great content, you will have nothing to engage prospects and clients with. If you think of your website as a stage, then content is the “performance” that people want to experience. Unfortunately though, “if you build it, they’ll come” doesn’t apply to websites. There is nothing more common than websites of small and large businesses alike with [...]

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