About Ross Clurman

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So far Ross Clurman has created 197 blog entries.
16 06, 2017

You Created Awesome Content, But Have You Considered Content Discovery?

2017-06-16T14:00:52+00:00June 16th, 2017|

“Content is king,” goes a popular online adage, and it’s true. Without great content, you will have nothing to engage prospects and clients with. If you think of your website as a stage, then content is the “performance” that people want to experience. Unfortunately though, “if you build it, they’ll come” doesn’t apply to websites. There is nothing more common than websites of small and large businesses alike with [...]

8 01, 2017

4 Keys To Building A Great Business

2017-05-18T17:05:51+00:00January 8th, 2017|

Building a business is difficult. It requires a lot of hard work, time, money, and energy. Building a great business requires even more effort and several special ingredients. Among these ingredients are things like a healthy profit margin, durable competitive advantages, operational efficiencies, and scalability. That covers the "what" you need to build a great business. But, how do you build a great business? As any businessperson will [...]

21 12, 2016

The Best Way To Keep Track Of Passwords

2017-05-18T17:05:52+00:00December 21st, 2016|

We'll give you a hint. The best way to keep track of your passwords is not: A Word document titled "passwords.doc" An Excel spreadsheet named "p4sswords.xls" A series of Sticky notes pasted all over your office Only using one password, so you have less to remember No, no, no, and no! Please don't use any of these methods to keep track of your passwords. The best way to keep track [...]

16 12, 2016

Reflections From 2016: Our First Year As Your On-demand Marketing Team

2017-05-18T17:05:52+00:00December 16th, 2016|

Just over 11 months ago, we pivoted and began building an on-demand marketing agency — specifically focused on helping small (pronounced "smart") business owners manage their online marketing. If you're one of the customers who came on this journey with us, thank you. Here's what we've learned about on-demand marketing in 2016: Everyone defines "marketing" a little differently. There's no one-size-fits-all marketing plan. Active Time is kinda confusing. You [...]

5 12, 2016

Customer Spotlight: Method Hair – Austin’s “Most-Loved” Local Business

2017-05-18T17:05:52+00:00December 5th, 2016|

Our first customer spotlight also happens to be my favorite hair salon in Austin, Texas — Method Hair. I have been a long-time customer of Method Hair and over the years I've come to appreciate their unique personalities, attention to detail, and above all — their superior customer service. Customers who participate in our Customer Spotlight program are asked a series of questions and we share the answers to three of those [...]

26 11, 2016

5 Creative Ways To Use Snapchat Spectacles To Engage Your Customers

2017-05-18T17:05:52+00:00November 26th, 2016|

If you’re among the many people who still struggle to find creative ways to use Snapchat for work, then we have some great news for you. Snap Inc (aka Snapchat) recently introduced a new device called "Spectacles." Snap Inc.'s new Spectacles are $130 sunglasses equipped with an outward-facing camera. The camera built into the Spectacles captures 115-degree video footage and syncs directly with your smartphone's Snapchat app. Snapchat Spectacles allow the wearer to broadcast what they’re seeing [...]

10 10, 2016

Online Reputation Management For Small Businesses…People Are Watching

2017-05-18T17:05:52+00:00October 10th, 2016|

Just a few years ago, marketing your business online was very different. Businesses were not attempting to interact with customers, but were simply making an effort to acquire new customers using the internet. Consumers could not express their opinions nor could they be heard in a powerful way. "The times they are a changing" - Bob Dylan Today, websites and social media platforms are no longer just brochures for your products and services. User-generated content, along with regular interactions on [...]

11 08, 2016

Seeking: Awesome, Part-time Designer in Austin, Texas

2017-05-18T17:05:53+00:00August 11th, 2016|

We're looking for a part-time designer in our Austin, Texas, office! Interested? See below. TL;DR: Paid position at our Austin, Texas, office. Flexible schedules based on your availability. Applicants must reside in or commute to Austin. Your job title is "Designer" but the role includes much more! Email your qualifications, samples, and resume to jobs@comnio.com. Details: COMNIO is an Austin-based startup with the following mission: Make people happier. Love what we do. Create [...]

26 07, 2016

5 Reasons We Don’t Like Unattended Automated Marketing

2017-05-18T17:05:53+00:00July 26th, 2016|

We don't like unattended automated marketing — especially for small businesses. Why? When left unattended (and even if you setup marketing automation incorrectly) automated marketing is very impersonal and can even cause more harm than good... The potential benefits of automated marketing cannot be ignored. The most prominent benefit being how much time it saves, which in turn saves money. However, the drawbacks to using marketing automation also cannot be ignored. These [...]

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