Fact: 20% Of Brands Suck At Social Customer Service
Successful social customer service needs to be implemented from the top-down. Otherwise, social media customer service efforts, while meaningful, will have much less of an impact. A recent survey from Social Media Marketing University (SMMU) delved into the specifics of negative social media comments and how businesses go about dealing with social customer service, specifically complaints. The social customer service survey collected data from 1,036 marketers, social media strategists, [...]