In 2016, mobile internet usage surpassed desktop and laptop for the first time. Statcounter’s Globalstats found that 51.3% of the world’s internet traffic came from smartphones and tablets as opposed to 48.7% thru desktops. Since this trend is only increasing, it stands to reason that companies need sound business practices in order to remain competitive in the new digital ecosystem. Here are some awesome mobile marketing strategies that [...]
When it comes to PPC advertising, there's never a shortage of optimizations you can make to your PPC account... Geographic targeting Bid adjustments Ad schedules Ad copy But, one of the more important PPC optimizations you should make is: adding and managing your negative PPC keywords. This is especially true during the early stages of creating your PPC account and launching PPC ads. That's because—if you're just getting [...]
These past twelve months have been challenging, exciting, and humbling... We set aggressive sales and marketing goals and even achieved some of them; We expanded our footprint into new markets and welcomed a few new teammates; We tested several hypotheses in our business plan, marketing strategy, and how we work. In short, we learned a lot. Here are some important things we learned last year... 1. Good customer [...]
While big brands are usually the ones spending big money on advertising during the festive season, small businesses can easily secure a slice of the holiday pie, too! And of all the marketing strategies you can try, nothing can beat humble old email. Let’s take a look at some holiday email marketing tips you can implement this year to get more business in the door… 1. Customize [...]
There’s a saying in design land - everyone’s a designer, and it’s true. Usually, people have strong preferences when it comes to how something should look and feel, doubly so when it is a custom job such as a website. While a small business website should look as the company wants, there are many pitfalls that are easy to overlook. Designing for business is very different from designing [...]
You've heard the saying "Time is Money” and we're willing to bet that for your small business this saying is not only heard, but also understood. There are a lot of moving parts in owning and operating a business, with marketing being one of them. Marketing is ever-changing and constantly evolving, and executing marketing is time-consuming. Juggling the management of your business’s marketing strategy and execution alongside running [...]
A healthy social media presence requires three key ingredients: 1) a significant amount time, 2) the right content shared at the right times, and 3) meaningful engagements. If you plan on managing the social media for your small business, then be prepared to invest about 3-5 hours/week between content creation, scheduling and sharing posts, and monitoring/responding to meaningful engagements. Meaningful social media engagements include clicks, likes, follows, re-shares, [...]
If your audience is yawning at their desks, or your organic inbound blog traffic is declining, it may be time to re-think how you're creating content for your blog. The internet is often called the great equalizer. Thanks to it, all of a sudden small businesses had a chance to reach out to their prospects who until recently, only their bigger competitors had access to. And if all the success stories about high school [...]
Hello! My name is Alyssa Osheim and I am one of the new Marketing interns for COMNIO. I’m excited to help out this cool company for the summer and develop some valuable marketing skills along the way. A little background info: I am from Flower Mound, Texas, which is between Dallas and Fort Worth. Now I attend The University of Texas in Austin, where I study Marketing with [...]
Hello! I’m Sana Kidwai, a marketing intern here at COMNIO. I will be a third-year marketing student at the University of Texas at Austin this fall and will serve as the Member Relations Officer for the American Marketing Association (AMA). I met Ross Clurman at a career fair held by AMA, and what I learned about COMNIO peaked my interest both in the company and in marketing as [...]