Businesses that grow customer retention rates by 5% see profit increases ranging from 25%-95%.
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Over the weekend, I called my mobile phone service provider to remove two unused lines from my account. The process took over an hour, which is ridiculous. As a customer, I should be able to "manage my account" with very few roadblocks. In other words, make it easy for customers to get what they want — even if that means breaking up with your business. Companies focused on the customer [...]
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