The Positive Power of Negative PPC Keywords

2018-03-06T16:06:33-06:00March 6th, 2018|

When it comes to PPC advertising, there's never a shortage of optimizations you can make to your PPC account... Geographic targeting Bid adjustments Ad schedules Ad copy But, one of the more important PPC optimizations you should make is: adding and managing your negative PPC keywords. This is especially true during the early stages of creating your PPC account and launching PPC ads. That's because—if you're just getting [...]