10 10, 2016

Online Reputation Management For Small Businesses…People Are Watching

2017-05-18T17:05:52-05:00October 10th, 2016|

Just a few years ago, marketing your business online was very different. Businesses were not attempting to interact with customers, but were simply making an effort to acquire new customers using the internet. Consumers could not express their opinions nor could they be heard in a powerful way. "The times they are a changing" - Bob Dylan Today, websites and social media platforms are no longer just brochures for your products and services. User-generated content, along with regular interactions on [...]

24 05, 2016

An Introduction To Online Reputation Management

2017-05-18T17:05:56-05:00May 24th, 2016|

An important part of owning a business is effectively managing your online reputation. What is online reputation management? Online reputation management involves the following: Finding all online profiles associated with your business Updating and maintaining a consistent identity across all profiles Monitoring and moderating everything people say about your business online To re-phrase: online reputation management is actively monitoring, managing, and moderating what people say about your business (or brand) on [...]

15 04, 2014

How To Handle Fake Online Reviews

2017-05-18T17:05:58-05:00April 15th, 2014|

Fake online reviews are a big problem. Fraudulent negative online reviews disrupt consumer behavior and can lead consumers to believing things that simply aren't true. Researchers estimate that up to one-third of online reviews are phony — many on small sites without robust fraud detection. - Boston Globe, Review websites try to thwart false customer ratings Not all hope is lost. Some online complaint websites and negative review applications have [...]