16 06, 2017

You Created Awesome Content, But Have You Considered Content Discovery?

2017-06-16T14:00:52-05:00June 16th, 2017|

“Content is king,” goes a popular online adage, and it’s true. Without great content, you will have nothing to engage prospects and clients with. If you think of your website as a stage, then content is the “performance” that people want to experience. Unfortunately though, “if you build it, they’ll come” doesn’t apply to websites. There is nothing more common than websites of small and large businesses alike with [...]

11 07, 2016

5 Tips For Writing Kick-ass Online Content for Your Website

2017-05-18T17:05:55-05:00July 11th, 2016|

This is a guest post about online content from our friend Christina Comben at Day Translations. While you may enjoy reading novels, I’m betting you only do on vacation. And while a well-written thriller can keep a reader captivated for hours, the same simply doesn’t apply to online content. With the average attention span of an adult estimated at around 8 seconds, and with an infinite source of competing [...]