Accept Anyone’s Coupons

2017-05-18T17:06:00-05:00December 7th, 2013|

If a new customer came into your establishment ready to make a purchase, but they had a coupon for a competitor, would you accept it? Before you answer, consider the following facts: Chances of getting a sale from a new customer are between 5 and 20% Actual sales from promotions sent to new customers are fewer than 1% Loyal customers are less price-sensitive. New customers, however, will buy based [...]