Customer Experience 101: Cancelling Service Should Be Pleasant, Not Painful
Over the weekend, I called my mobile phone service provider to remove two unused lines from my account. The process took over an hour, which is ridiculous. As a customer, I should be able to "manage my account" with very few roadblocks. In other words, make it easy for customers to get what they want — even if that means breaking up with your business. Companies focused on the customer [...]