From 2004-2014, design-led companies maintained significant stock market advantage, outperforming the S&P by an extraordinary 219%.
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07, 2016
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07, 2016
5 Tips For Writing Kick-ass Online Content for Your Website
This is a guest post about online content from our friend Christina Comben at Day Translations. While you may enjoy reading novels, I’m betting you only do on vacation. And while a well-written thriller can keep a reader captivated for hours, the same simply doesn’t apply to online content. With the average attention span of an adult estimated at around 8 seconds, and with an infinite source of competing [...]
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07, 2016
4 Things We Learned Last Week + 1 Big Thing We Did
Every week, each member of our team (our entire team) is encouraged to share one thing which they learned. After implementing this practice (it's optional — as I mentioned, it's encouraged) our team began sharing really interesting stories, lessons, and knowledge. Then, we gave this practice a name — actually, Duchesa (a seasoned veteran on our Customer Service Concierge team) gave this practice a name: WILLW (what I learned last week). Then, [...]
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06, 2016
Customer Experience 101: Cancelling Service Should Be Pleasant, Not Painful
Over the weekend, I called my mobile phone service provider to remove two unused lines from my account. The process took over an hour, which is ridiculous. As a customer, I should be able to "manage my account" with very few roadblocks. In other words, make it easy for customers to get what they want — even if that means breaking up with your business. Companies focused on the customer [...]
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06, 2016
3 Lessons We Learned About Social Media Marketing On Twitter
Quickly, a shout-out to our good friend, fellow Austinite, and street artist Mike Johnston (aka Truth) for the artwork (above). We're proud early adopters and we fondly remember the days of Twitter when it was like a cocktail party. You could have quick, informal conversations with any of your 19 followers (and you actually knew who they were). Now, Twitter is more like a popularity contest between business people, brands, celebrities, spammers, and fake accounts (a lot more than you think) [...]