For everyone who understands the value of great customer service, this should be a refresher. For anyone who doesn’t understand the value of great customer service, please try to keep up — and feel free to contact us if you have any questions.
Here are three facts about customer service every business needs to know.
- Anyone can provide great customer service.
Great customer service is not rocket science. In fact, everyone is capable of providing great customer service, because great customer service is exactly the same as showing someone you care. If your employees don’t know how to show someone they care, then teach them how — by example. Show your employees you care about them (dare I say, love your employees) and they’ll take damn good care of your customers. Teach your entire company to become one big customer service team.
- Great customer service is more than just saying thanks.
In addition to thanking your customers, talk to them — face-to-face, on the phone, or by way of a personal email after each transaction. Ask them for their feedback, if they are satisfied with their purchase, and if there’s anything else you can do to help. Listen to your customer feedback and do so objectively. The business-customer relationship is just like being in love, and anyone who’s ever been in love knows that good communication is key to a great relationship.
- Great customer service makes your marketing much more valuable.
Every business starts with just one customer. From there, you can acquire new customers by word-of-mouth, marketing, or buying another business. For this customer service blog post, the term “marketing” encompasses everything your business invests in to find and attract new customers (sales, advertising, branding, brochures, mailers, coupons, events, etc.). Great customer service keeps your customers coming back and keeps your customers talking about you (in a good way). When a first-time customer (acquired via marketing) experiences great customer service it evokes similar feelings as being in love — so, they’ll return and also start saying good things about your business.
Thanks for your time and please let us know if you have questions about how your business can provide better customer service — we love helping good businesses thrive and making new friends!