While big brands are usually the ones spending big money on advertising during the festive season, small businesses can easily secure a slice of the holiday pie, too! And of all the marketing strategies you can try, nothing can beat humble old email. Let’s take a look at some holiday email marketing tips you can implement this year to get more business in the door…
1. Customize Your Emails With Holiday Themes
Small businesses are still not taking advantages of all the features contemporary email technology offers. A company will often just personalize their newsletters with a simple happy holiday message, and maybe a holiday quote.
But, you can also add graphics, images, and even emoticons to your emails to make them more exciting! A well-designed newsletter is as good as a sales tool as a landing page, so dressing it for the occasion will no doubt pay off.
2. Enable Instant Buying Options In Your Emails
The holidays being a far busier time of the year means people have no time to take multiple actions just to make a purchase. Offers designed especially for holiday campaigns are best given a “buy now” button that leads straight to the order page. This move is already popular with many retailers offering a quick purchase option in their emails.
3. Segment Your Lists
List segmentation divides an email list based on certain key attributes that groups of people within the list share. For instance, do you have subscribers who have expressed interest in different products/services? A list can be segmented by gender, age, and geographical location, too.
Consider what will interest each of your segments and create content that is most likely to resonate with them. Here’s an awesome guide to email segmentation by Hubspot.
4. Solve a Problem
The general idea of advertising is telling people what your products/service does best. As banner blindness is at an all-time high, such an approach no longer works. So, while most of your competitors are going to be telling their prospects how awesome they are, you can sneak ahead of them by solving your prospect’s holiday problems in your email content.
Here’s a list of common holiday problems to get some ideas flowing. Feel free to present your offer as a potential solution to one of them too, if possible.
5. Make Sure Your Emails are Mobile Ready
Most of your clients and prospects will be checking their emails on smartphones. Since your emails will be carrying graphics and images, it is best to make doubly sure they look presentable on all major smartphones. You can use responsive email templates that automatically adapt to a screen size to make things easier here.