01 Brand
What you look like.
Why it matters
Early buyers use design as a proxy for whether you’ll still exist next year. At your stage that judgment happens in four seconds.
IdentityVisual systemVoiceTemplates you can run without us
Services
Five things. In this order.
02 Position
What you say, and who you say it to.
Why it matters
Everything downstream is built on it. Get it wrong and you pay for the mistake in every channel, every month.
Category and audienceCore messageCompetitive framingNaming and taglines
03 Website
Where everything lands.
Why it matters
The only channel you own outright. Every dollar spent anywhere else routes through it.
Structure and copyDesign and buildConversion trackingOngoing changes
04 Demand
How people find you.
Why it matters
Traction is the only argument that works on buyers and investors at the same time.
Paid search and socialSEO and AI searchEmail and lifecycleLanding pages
05 Scale
What to do more of.
Why it matters
At your budget, one wasted channel is a quarter.
Analytics and attributionReportingWhere the next dollar goes