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Email
04 Demand
How people find you.
Demand converts strangers into customers.
Paid
Paid buys you data before it buys you customers. Spend nobody reads is spend on autopilot.
Search
Ranking where buyers ask — Google and the AI answers they trust now. It compounds; paid resets to zero.
The list you own. Follow-up that turns one visit into a second one.
Landing
One page per offer, matched to the click that brought it. Generic pages waste bought traffic.